Why is SEO (Search Engine Optimization) so important?

Let us know more about the importance of Search Engine Optimization:

Most users use Search Engines on the Internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by the search ngine. So if you also want to come in front of people, then you also have to take the help of SEO to rank the blog. That is, you have to come to the first page of the Google search result.

SEO is not just for search engines, but having good SEO practices helps in increasing the user experience and also increases the usability of your website.

Users mostly trust only the top results and this increases the trust of that website. That is why it is very important to know in the context of SEO, as well as keep yourself updated.

SEO is also very important for the social promotion of your website or blog. Because people who see your site in search engines like google, then most of them share them in social media like Facebook, Twitter, Pinterest.

SEO plays an important role in increasing the traffic of any site.

SEO definitely helps you to stay ahead in any competition. For example, if two websites are selling similar things, then the website which is SEO optimized attracts more customers to itself and their sales also increase while others are not able to do as much.

Types of SEO

There are two types of SEO, one is Onpage SEO and the other is Offpage SEO. The work of these two is completely different, let us also know about them.

On Page SEO

Off Page SEO

Local SEO

1. What is On-Page SEO

On page SEO work is done in your blog. This means to design your website properly which is SEO friendly. Using the template in your website by following the rule of SEO. Writing good content and using good keywords in them which are most searched in search engines. Using keywords in the right place in the page like title, meta description, using keywords in the content makes it easy for Google to know on whom your content is written and helps to rank your website on Google page quickly. Due to which the traffic of your blog increases. How to do On Page SEO Here we will learn about some such techniques, with the help of which we will be able to do On Page SEO on our blog or website in a good way. 1. Website Speed Website speed is a very important link from the point of view of SEO. It has been found from a survey that any visitor stays on a blog or website for at most 5 to 6 seconds. If it does not open within this time, then it leaves it and migrates to another. And this is also applicable for Google because if your blog does not open soon then a negative signal reaches Google that this blog is not that good or it is not very fast. So keep your site speed as good as possible. Here I have given some important tips by which you can speed up your blog or website:

Use simple and attractive themes

Don't use too many plugins

Keep the size of the image to a minimum

Use W3 Total cache and WP super cache plugins

2. Navigation of the Website:- It should be easy to move around in your blog or website so that no visitor and Google have any problem in going from one page to another. The more smooth the navigation of the website, the more ease any search engine will be to navigate the site.

3. Title Tag:- Make the title tag very good in your website so that if any visitor reads it, then click on your title as soon as possible, this will also increase your CTR. How to make good title tag: Do not use more than 65 words in your title because Google does not show title tag in google searches after 65 words.

4. How to Write the URL of the Post:- Always keep the url of your post as simple and short as you can.

5. Internal Link:- This is a great way to rank your post. With this you can interlinking your related pages with each other. With this, all your interlinked pages can be ranked easily.

6. Alt Tag:- Make sure to use images in the post of your website. Because you can get a lot of traffic from images, so while using the image, do not forget to put ALT TAG in it.

7. Content, Heading and Keyword:- As we all know about the content that this is a very important link. Because Content is also called King and the better your content, the better the site will be valued. Therefore, write content of at least more than 800 words.

With this you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else. Heading: Special care should be taken of the headings of your article as it has a great impact on SEO. The title of the article is H1 and after this you can nominate the sub headings with H2, H3 etc. With this you must use the focus keyword. Keyword: Use LSI Keyword while writing your article. With this you can easily link people's searches. With this, BOLD important keywords so that Google and visitors know that these are important keywords and their attention will be attracted towards it. These were some points about some information about On-Page seo.

2. What is Off-Page SEO

All the work of Off Page SEO is done outside the blog. In Off page SEO, we have to promote our blog, like going to many popular blogs, commenting on their article and submitting the link of our website, we call it backlink. The website benefits a lot from backlinks. Make an attractive page of your website on social networking sites like Facebook, Twitter, Quora and increase your followers, this has the chances of increasing more visitors to your website. In big blogs which are very popular, submit guest post on their blog, this will allow visitors to their blog to know you and traffic will start coming to your website. How to do Off Page SEO Here I will tell you about some Off Page SEO Techniques which will prove to be very useful for you later.

1. Search Engine Submission: Your website should be submitted properly in all search engines.

2. Bookmarking: The page and post of your blog or website should be submitted in the website with Bookmarking.

3. Directory Submission: Your blog or website should be submitted to a directory with a popular high PR.

4. Social Media: Create a profile on your blog or website page and social media and add a link to your website like Facebook, twitter, LinkedIn

5. Classified Submission: You should advertise your website for free by going to the Free Classified Website.

6. Q & A site: You can ask any question by going to the question and answer website and you can put a link to your site.

7. Blog Commenting: You can comment in their posts by visiting the blog related to your blog and put a link to your website (the link should be placed where the website is written)

8. Pin: You can post the image of your website on Pinterest, this is a very good way to increase traffic.

9. Guest Post: You can do guest post by visiting the blog related to your website, this is the best from where you can take do-follow link and that too in the right way.

3. What is Local SEO

Often people ask what is Local SEO? If I believe, then the answer lies in the question itself. If you do local SEO, then this is the summation of two words Local + SEO. That is, SEO done keeping in mind a local audience is called Local SEO. This is a technique in which your website or blog is specially optimized so that it ranks better on the search engine for a local audience.
By the way, with the help of a website, you can target the entire internet, whereas if you want to target only one particular locality, then for this you have to use Local Seo. In this, you will have to optimize the name of your city, while its address details will also have to be optimized together. Whereas to say it briefly, then you have to optimize your site in such a way that people can know you not only online but also offline.
Example of Local SEO If you have a local business, such as a shop, where people often visit you, then if you optimize your website in such a way that people can easily reach you in real life too.
If here you only target your own local area and seo optimized your site accordingly. Then this type of SEO is called "local SEO".
What is the difference between SEO and Internet Marketing?
Many people have many doubts about SEO and Internet Marketing. They think that these two are often the same. But in response to this, I want to say that SEO is a kind of tool, it can also be called a part of Internet Marketing. By using it, it becomes very easy to do Internet Marketing.
What is the difference between SEO and SEM?
The main difference between SEO and SEM is that SEO is an important part of SEM. Let us know about both SEO and SEM.